For the January 20 launch of the new USA Network series Fairly Legal, mediation rallies will be held this Wednesday and Thursday in the following cities: New York, Los Angeles, Chicago, Philadelphia and San Francisco
Why mediation rallies? Well, you see, the lead character in the new series Fairly Legal, Kate Reed, (as played by Sarah Shahi) is a lawyer turned mediator so what better way to kick off the show than with these rallies.
The following cities will participate in the rallies on January 19:
New York: At Times Square at 9 AM, at Herald Square at 10:15 AM and at Union Square at Noon
Chicago: At Daley Plaza at 9:15 AM, at Lake/State Street at 10:15 AM and at Michigan Avenue at 11:45 AM
San Francisco: At Union Square at 9:30 AM, at Fisherman’s Wharf at 11:00 AM and at Ghirardelli Square at Noon
Los Angeles: At The Grove at 10:45 AM and on Rodeo Drive at 2:30 PM
Philadelphia: At the Liberty Bell at 9:25 AM and at Rittenhouse Square at 12:15 PM
(There will be mediation rallies on January 20, as well, but those locations are yet to be announced.)
Again, inspired by (fictional) mediator Kate Reed there will be signs at these locations stating “Get Kate. Mediate.” and “No Litigation, Only Mediation,” the mediation rallies hope to encourage people to see mediation, rather than litigation, as the answer to conflict resolution. And to drive the message home, rallies will include the distribution of 60,000 custom “Not So Black and White” cookies from Oui Cater in NYC. Instead of the traditional black and white icing, these special cookies will be gray and white and include the statement: “Justice isn’t always black and white. A classic cookie in a shade of gray. Because for Kate Reed, life is never black and white.”
In addition to the cookies, rally participants will hand out cards with information about a sweepstakes where consumers can go here to win an exclusive 5-day trip for two to San Francisco (where the show is set). For each entry, USA will donate $1 to Peace First, an organization that teaches kids how to talk it out rather than act out.
Fairly Legal will premiere January 20 at 10 PM on USA Network.
Rueben's Ramblings 
I showed up at NYC Union Square at noon today, Jan 19 ready to rally. There were no signs, no mediators, no TV folks, no nothing! What was the source of this info? Alan
This came straight from the publicity department at USA Network. Sorry to hear there was no presence there.
I missed the rally, however, I can’t find anything in the news about the Herald Square appearance. Strange.
Wish I could tell you what may or may not have happened at Herald Square, but I only went with the information provided to me by the USA Network publicity department.
Looks like their marketing is just as disingenuous as the show, itself.