Syfy’s popular series Haven will become the first television series to create a storyline that flows between the show itself and the micro-blogging service Twitter when it launches a special seven-episode arc beginning Friday, August 12, at 10 PM (Eastern and Pacific Time).
In the story, Vince (Richard Donat) and Dave (John Dunsworth), who run the newspaper in Haven, join Twitter as newcomers to the medium. Viewers who follow their characters (@VinceHaven, @DaveHaven) will see them interact with a mysterious Twitter user (@ColdInHaven) who knows more about Haven – and Vince and Dave – than anyone should.
As the special plot unfolds on Twitter, viewers will catch glimpses of it in the show itself, where they’ll be directed to follow the Twitter conversation through special promos. The outcome to the Twitter story will be revealed in the second-season finale on Friday, September 30.
Viewers can follow the story on Twitter with the hashtag #HavenNews as well as here.
Syfy and Twitter will be working together during the seven-week event to measure viewer engagement around the Haven Twitter storyline. The findings will be shared in an online case study, with best practices for any network to use when integrating Twitter directly into a storyline.
Now in its second season, Haven, starring Emily Rose, is based on The Colorado Kid from renowned author Stephen King. The series follows FBI agent Audrey Parker (Rose), who takes up residence in the small town of Haven, Maine, and soon discovers the town’s many secrets.
A longtime refuge for people with an eclectic range of supernatural abilities, Haven also holds the key to unlocking the mysteries of Audrey’s lost past. Among the townspeople are Nathan Wuornos (Lucas Bryant), a handsome local cop with his own supernatural affliction, and Duke Crocker (Eric Balfour), a smuggler and reluctant aide in solving Haven’s troubles.
Rueben's Ramblings 
Leave a comment