Rueben's Ramblings

Are you a geek girl? A nerd herd wanna-be? A fan of science fiction who just happens to be a girl? Do you love to wear t-shirts and hoodies displaying your favorite genre show? If you answered yes, to any of these questions, then Her Universe just might be what you’re looking for.

What is Her Universe? This new enterprise was launched this year by Ashley Eckstein, the voice of Ahsoka Tano in Lucasfilm’s hit animated series, Star Wars: The Clone Wars, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world.

As the press release for this new venture between Syfy Ventures and Her Universe states: “Recognizing the lack of product for female genre fans, Her Universe was created to directly address this expanding market by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories.”

These items will be “sold under the “Syfy Gear” banner and will include original designs that reflect Syfy’s commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series such as Caprica, Eureka, Battlestar Galactica, Destination Truth, Ghost Hunters International, Ghost Hunters Academy and Warehouse 13. Items to be sold include apparel and accessories as well as gifts and novelties and will be available at both Syfy.com and Her Universe Shop. Throughout 2011, merchandise will be available at conventions around the country including San Diego Comic Con. Beginning in 2012, merchandise will be available through national retail partners.”

You can learn more about Her Universe, purchase the current Star Wars product and join the Her Universe message boards by going here and by following Eckstein on Twitter here and visiting the Her Universe Facebook page here.