Rueben's Ramblings

The national veteran campaign known as “Got Your 6” celebrates its first anniversary with support from leading national retailer Macy’s, which will be offering the iconic “Got Your 6” logo pin along with a special savings pass for $6 at their stores across the country or customers can purchase the special saving pass for $3 through its new spring “American Icons” campaign that will kick off on May 12.

This campaign by Macy’s has the potential to raise $3 million to support “Got Your 6” and its more than two dozen veteran-focused organizations as they continue the momentum of their first successful year.

The “Got Your 6” movement is focused on changing the conversation in America such that veterans and military families are perceived as civic assets and leaders who will reinvigorate our communities. Through a unique partnership with top American entertainment studios, networks, guilds and agencies, more than two dozen national veteran service organizations and non-profits are able to magnify their message by activating the reach and resources of Hollywood. The campaign’s accomplishments have been bolstered by the ongoing support of the entertainment community and financial industry leader Wells Fargo, along with national activation partner Goodwill Industries.

For the Macy’s program, shoppers can give $3 at any Macy’s register and get a 20/15 percent savings pass for a day they choose or wear their support by purchasing a “Got Your 6” pin for $6 and also receive the discount. One hundred percent of the purchase price, up to $3 million, will be donated to “Got Your 6” and its non-profit partners to empower returning veterans and military families.

The support of the entertainment community began with launching a powerful PSA full of top Hollywood celebrities such as Tom Hanks, Bradley Cooper, Sarah Jessica Parker and Michael Douglas.

In addition to this star-studded PSA that has been broadcast on average 25 times per day on network and cable channels, superstar musician Gavin DeGraw is releasing his very own show of support through this brand-new PSA, which can be seen here.

Before the formal launch of “Got Your 6”, Hollywood was instrumental in the execution of a massive whisper campaign, resulting in 101 million national media impressions and included mega-celebrities such as Tom Hanks, Ryan Seacrest, Jay Leno and Conan O’Brien showing their “6” through donning the iconic “Got Your 6” lapel pins.

In just one year, “Got Your 6” has created a universal fashion trend in the entertainment industry with the iconic “Got Your 6” pin seen ubiquitously adorning celebrities across the genres of music, television and film. The “6” pin made appearances at the Oscars, the Presidential Inauguration, the Emmys, talk shows, musical performances and red carpets across the country.

To learn more about “Got Your 6”, please visit their website here.